Sales & Marketing

We provide full marketing services for clients which include:

• Internet Presence

• Development and implementation of operational marketing plans

• Travel trade actions

• Organization and co-ordination of workshops and seminars, participation in international trade fairs, familiarization tours and partnerships.

• Extensive network of contacts within all facets of the industry, FIT, MICE, corporate and leisure.

• Media actions

• Preparation of press packs and press releases,
  organization and co-ordination of press conferences and tours, etc.

• Throughout North America, our ability to “get the message out” has been proven time and time again.

• Public actions

• Organization of publicity campaigns, co-ordination and participation in public fairs, etc.

• Publishing and publicity

• Consulting and follow-up of production of sales material,
  guides, brochures, posters, etc.

• Event marketing

• Organization and follow-up of cultural and public relations events.

Partnership Marketing

We define partnership marketing (a.k.a. co-branding, strategic partnerships, and "partnering") as the pairing of like-minded organizations, targeting a common market, sharing resources for mutually beneficial results.

Partnerships imply shared risk, effective communication, shared authority and responsibility, and a long-term commitment.

Partnerships need not be equal; they do need to be mutually beneficial.

Sales Representation

We only represent additional companies if they complement the existing sales mix to all end-users.

Coupled with other marketing services described in this section, a relationship with GOING GLOBAL leads to a cost-effective and efficient means of building awareness and securing bookings for your organization.

Ad-hoc or tactical telemarketing project management is also available to target specific sub-segments of our database or that of the client.